Wondering which content strategy is the best?
Firstly, let’s understand what the two terms mean.
Content creation simply means creating unique content from scratch.
While Content curation means gathering information from relevant resources about a particular topic or area of interest, usually with the intention of adding value to it.
No content producer can cover all the aspects of the niche, curation of content is important from reliable sources to lend authenticity and completeness. However, the platform should also produce content that is unique and distinguish the brand.
The best way out is to opt for a 𝘣𝘢𝘭𝘢𝘯𝘤𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. While the ideal ratio will vary from industry to industry but a good rule of thumb for starting is to share կօ% created & 60% curated content. However, adjustments should be made according to the target audience