Betting on “𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝘁𝗵𝗶𝗻𝗴” can pay off, if you proceed wisely. Building a social media presence isn’t that easy. Here are some tips to help you ace your 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
DEFINE YOUR GOAL -It is essential to have realistic expectations. Set clear, attainable and measurable goals such as lead generation, boosting engagement, enhancing customer service etc.
KNOW YOUR AUDIENCE– conduct comprehensive research of demographic composition of your target audience like age, gender, location etc
SELECT CHANNEL– on the basis of your target audience select the suitable social media channel where these audience are most active and engaging.
RESEARCH ABOUT COMPETITORS – It is important to keep a track of your competitor’s activities on social media, analyse the gaps and try to resolve/ improvise them through your channel.
CREATE A PLAN – A plan is required to ensure that you are hitting the mark regularly. Plan in advance the type of content you want to post, schedule them wisely and set the budget wisely.